Social media business opportunity growth in state and local government: The story in stats
Deltek recently published a report on social media use in state and local government (subscribers click here for free report download; non subscribers download for a fee). In that report, Deltek identifies several trends related to social media use in state and local government:
· Social media and mobile application use are growing in society.
· State and local government had significant growth in social media use from 2010 to present (Mossberger and Wu, 2012)
· 80 percent of State and local government employees see their agencies increasing social media use in the next 12-18 months (Market Connections, 2011)
Most notably, social media-related business opportunities have been increasing since 2008.
· 2012 has a robust number of social media business opportunities
· Initially, it looks like a drop off of 28.6 percent from 2011 to 2012.
· However, we only half way through 2012.
Since we are only half way through 2012, analyzing opportunities through the first 6 months of each year is a better comparison and illustrates a growth trend. For example, there is a 46 percent growth in opportunities in 2012, compared to the same point in 2011.
Comparing current opportunities (blue line) to January through June opportunities (orange line) demonstrates the continued growth of social media opportunities in 2012. Using the existing data to project future growth (green line) demonstrates the future projected strength of the market.
· Through the first half of 2012, more social media opportunities than first half of 2008, 2009, 2010, or 2011.
· 2012 is projected to have the most state and local government social media opportunities than any previous year.
Analyst’s Take
· Social media related business opportunities are projected to continue upward growth for the next several years prior to market saturation.
· Even after initial market saturation with current social media applications and technologies, implementation will open the door to innovation of new technologies and applications that will make social media functionality an essential component of most IT solutions.
· The paradigm shift presented by social media use in state and local government (see the Deltek report, here), will drive further innovation and social media integration.
· The combination of technology and government innovation will drive social media functionality in IT systems moving well beyond the initial market saturation and well into the foreseeable future.
Recommendations
· Get in on the ground floor now with developing social media technologies, functionality, and integration that government can use.
· Collaborate and partner with government to develop social media solutions.
· Integrate social media functionality into your current solutions.
· Integrate social media functionality into existing government enterprise systems.
· Develop mobile applications with social media features as an integrated part of current solutions.
· Look to integrate social media functionality.
· Make plans to grow your state and local government-related business.
Subscribers have access to the full article, here, including more detailed graphs and figures.
If you haven’t done so already, download the Deltek report on social media in state and local government, here
Read the previous blog on social media, here.
Read the previous blog on crowdsourcing data,here.
Follow me on Twitter @GovWinCCotner.
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