Education Contracting Analysis: Selling to K-12 and Higher Education Markets

Published: July 02, 2020

FeaturedSLED Market AnalysisArchitecture, Engineering, and Construction (AEC)Business DevelopmentCoronavirus (COVID-19) PandemicEducationInformation TechnologyOperations and Maintenance (O&M)Professional Services

Education as a defined level of government represents an important market for all types of goods and services within state, local and education (SLED) contracting. This report provides a strategic overview of the public K-12 and higher education contracting market, including insights and perspective to help organizations better understand the unique needs of government buyers and win more business.

Education as a defined level of government represents an important market for all types of goods and services within state, local and education (SLED) contracting. This report provides a strategic overview of the public K-12 and higher education contracting market, including insights and perspective to help organizations better understand the unique needs of government buyers and win more business.

Readers of this report will:

  • Explore leading education purchasing trends within SLED government, including market sizing and opportunity growth rates for both K-12 and higher ed
  • Analyze propensity to buy on key types of products and services, across all major industries
  • Discover the importance of cooperative contracts for buying products/services
  • Review examples of recent purchases and expected future purchases
  • Examine the impacts of COVID-19 on education government purchasing

Table of Contents

  • Introduction (p. 03)
    Overview of Education Government
  • Major Industries and Share of Bids (p.04)
  • Total Bids & RFPs (p.05)
  • Growth Rates & Cooperative Purchasing (p.06)
  • K-12 vs. Higher Ed Opportunities (p.07)
  • K-12 vs. Higher Ed Contract/Purchase Size (p.08)
    Examples of Awarded Procurements and Planned Purchases
  • Architecture, Engineering & Construction (p.09)
  • Professional & Financial Services (p.11)
  • Technology & Telecom (p.13)
  • Operations & Maintenance (p.15)
  • E-Rate Funded IT & Telecom Purchases in K-12 (p. 16)
  • Potential Impacts of COVID-19 on Education Government (p. 17)
  • Summary of Spending Trends in K-12 (p. 19)
  • Summary of Spending Trends in Higher Ed (p. 20)
  • Key Takeaways for Vendors/Suppliers (p. 21)
  • Glossary of Industries (p. 22)